Introducing: Advanced Reporting. To get more information on a new feature, read out blogpost.

Create and Share Reports with Team Members

Basic Reporting

With more content, streaming services and ways to watch than ever before, it’s essential that you have a comprehensive view of the market to guide and drive your planning. At Minnow, we enable deeper insights into consumer behavior with exportable reporting templates. Here are just a few of the reports available to Minnow clients:


Movie & Series Comparison

Compare streaming data, net growth and growth rates for unlimited movie and tv titles simultaneously.

Platform Growth Comparison

Compare growth and churn rates of both established and emerging streamers like Netflix, Prime, Disney+ and others.

Platform Viewership Comparison

Understand what original or licensed movies and series drive specific growth or churn over any given date range.

We designed Basic Reporting to cover our client’s most common applications of panelist data in a simple and intuitive do-it-yourself way. Clients are able to export to Excel or CSV and combine with other data sources for even more informed data sets. Reports are shareable within your organization for easy collaboration.

Custom Reporting

Looking for more granular company-specific research? Minnow clients have access to our Client Solutions team of MBAs, data scientists, and engineers who look forward to rolling up their sleeves and working with you on your company’s toughest questions.

Learn More about Minnow Insights

Measure and analyze subscription video churn

Understand viewership streams and growth

View detailed breakdowns of panelist demographics

See how Minnow Insights can power your business intelligence

Our sample includes hundreds of thousands of panelists and is statistically representative of the U.S. population, accounting for characteristics such as: age, gender, ethnicity, location and household income.
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Minnow Apps measure all content that panelists browse in-app, the video subscriptions they have connected on their profile, the content they watch, where and on what device.
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