For half a century, traditional measurement has been the arbiter of truth – defining how businesses quantify and monetize media value.
With double digit drops in cable subscribers year over year, the future is turning to subscription and advertising-based video on demand services. Legacy media companies are thinking less of themselves as basic-cable, ad-supported television networks and turning their focus towards ubiquitous branded environments available to consumers anytime and anywhere.
With this radical shift in consumer behavior, we have an opportunity to rethink a universal measurement system for video streaming consumption. A solution that is more accurate and scalable, more transparent and more affordable than those that have come before.