Introducing Minnow Insights
Measure Subscription Viewership & Churn Rates
Minnow Insights is a single-source platform built solely to help businesses understand the streaming universe and designed to make big-data visualization simple and beautiful.
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Features
Measure subscriber growth and churn
Lift the hood on streaming service growth and churn rates. Find out what content drives user subscription behavior so you can position your business accordingly.
Break down viewership streams & growth
Measure stream data and growth for content on all popular streaming services like Netflix, Disney+ and Peacock. Understand what consumers are watching, where, and on what devices.
Demographic breakdowns
Technographic breakdowns
Exportable data







Measure subscription video churn rates
Lift the hood on streaming service churn rates. Find out what content drives user subscription behavior so you can position your business accordingly.
20 months of historical data
Advanced filtering
Exportable data
Create and share unlimited number of reports
Build, manage and share a library of reports to further deepen your knowledge of trending titles and platforms.
Sharing and collaboration
Custom Research
Exportable data









Receive full transparency with a sample report
Our sample includes hundreds of thousands of panelists and is statistically representative of the U.S. population, accounting for characteristics such as gender, age, ethnicity, location, and average household income.
Fast growing sample
Census-level data
Exportable reporting
See how Minnow Insights can power your business intelligence
Our sample includes hundreds of thousands of panelists and is statistically representative of the U.S. population, accounting for characteristics such as: age, gender, ethnicity, location and household income.
Request DemoMinnow Apps measure all content that panelists browse in-app, the video subscriptions they have connected on their profile, the content they watch, where and on what device.
Blog
Recent updates

The Future of Film Festivals
The film festival has a long and celebrated history. Indeed, the history of the film festival is nearly as long as filmmaking itself!

The Streaming Scoreboard
We’re caught in a multimedia war where rival streaming platforms are marshaling every IP that they can muster in order to engage jaded audiences.

A Brief History of Movie Posters and Fan Art
Gather round movie buffs, artists, and aficionados of design as we dive into the history of cinema’s most under-appreciated art form of movie posters.